Cyberchat With… Sincerely Anne

“Commit 100%. Practice, practice, never stop learning, and never be afraid to ask for help.”
Friday, October 9, 2020 - 08:55

Sincerely Anne stops you in your tracks when you hear her sing for the first time. There is a goose bumpy sincerity and soothing velvety tone to her voice that invites you to get lost in her meaningful lyrics… and makes you want to listen to what she has to say until the last note fades away. 

Anne lives in Johannesburg, but grew up on a farm where she was home-schooled until the age of thirteen. She is the youngest of five children and started playing the violin at a very young age. Since then, music became an integral part of her life. The star had been playing violin at events for nineteen years and singing in bands for five years before launching her solo career in 2017.

The inspiration for her lyrics comes from personal experience and emotions and this violin and piano tutor already shared the stage with various big names in the music industry, including Connell Cruise, Ard Matthews, Joshua na die Reën, Jan Blohm, Amanda Strydom, Graeme Watkins Project, Shortstraw, Shaun Jacobs and more. She also featured in various orchestras, like the NWU PUK Orchestra and Rand Symphony Orchestra, as concert master and violinist.

She just released her latest single and music video TRANSCEND and everyone’s talking about the video that’s been shot almost entirely under water.  We caught up with her to find out more about the video, new single and just asked her some random questions to get to know her a bit better.


1. The song and music video for TRANSCEND is incredible!  Tell us more about the shooting process, weren’t you scared and was it not very challenging due to your battle with Ricketsia?

We shot it on 3 different days. 2 days in October 2019 and then again in July this year, somewhere between 5 and 7 hours of shooting each day. It was shot in Ilse Moore's studio tank through bullet-proof glass, with lighting rigs overhead. All the shots were done at double the frame rate (or double speed) which helped a lot with the lip syncing parts, as I actually had to exhale before going underwater for each shot, which meant that I didn't have to stay underwater for very long. Ilse Moore's studio went through a lot of effort to get some of the "money shots" like the tilt shot in the last chorus, which required an entire rig to be built, to which I was tied to, in order to lower me down sideways into the water.
I also wore weight belts for some of the shots, but it wasn't always possible with many of the white-dress shots, as they would be visible, so it took great effort to stay underwater, or in the right place to be in focus for the camera.
It was scary when I had to wear many heavy weights because part of the health complications that this long-term tick bite fever (Ricketsia) caused was progressive muscle weakness and nerve de-myelination, so I would also get painful spasms when I use my already weakened muscles and at the time the music video was shot, I hadn't had a diagnosis yet so I was weaker then than I am now. Even though I was just strong enough to manage it, it put immense stress on my fighting body and I was in a lot of pain, and I knew it would be difficult for me, but I wanted to do it anyway no matter what - I'm stubborn. In fact, the physical pressure the shooting put on my body actually led to my condition flaring up twice, making my health worse, but at the same time, because of those flare-ups, I was able to get to the right Dr. to diagnose and treat the bugs that were actually causing my overall decline at the time. I find that slightly ironic that the very same piece of artwork I created to depict my emergence as a warrior fighting to survive, to live, to thrive, to inspire while I still could, in spite of my hardships, led to an answer that would lead to my journey of recovery! I am so grateful for that. 

Besides the difficulty of shooting this music video, it was incredibly thrilling. Working with such incredibly creative people and seeing the entire project evolve and come together is an incredible experience, one that makes you feel so alive. 


2. Please share the story and concept behind your music video with us?

99% of the scenes were shot completely underwater by Ilse Moore and Sean Moore. 

It is a story about a girl who is swept underwater metaphorically and literally where she has to learn to cope with life's hardships and thus her inner warrior is forced to awaken. She finds beauty in her situation, is forced to look inward to gather strength, and find an acceptance of the hardships of life as they force her to grow stronger so she is capable of weathering the next storm, as a warrior this time. 


3. Whose idea was it and what is the message that you want to convey with the video?

The story was my idea and I also had the vision of shooting it underwater. Luckily for me I know some talented underwater photographers and videographers who I had no doubt would pull it off. They had done some work on videos for Spoegwolf, The Parlotones and Riana Nel. As we planned and discussed they brought so many wonderful ideas to the table and it turned into a dream collaboration!

The message is (as above) aligned with the message of my song where one Transcends above life's hardships as a warrior, stronger each time you feel like life is trying to essentially "drown" you. 

It was also like a personal challenge for me, because water scares me and I'm not very strong in water. And its was something I really wanted to conquer.


4. Where was it filmed and why?

It was filmed in Johannesburg in Ilse and Sean's underwater studio at their home. It matched the message in the song perfectly to do it underwater, "when it rains it pours" and sometimes life floods you so much with hardships, that you feel you're drowning, you're alone in the dark abyss. It was the only way i felt we could portray going through something like a chronic invisible illness, (or whatever the viewer may be going through) and emerge stronger.


5. Who directed the video?

It was directed by both Ilse Moore and by me. Edited by Sean and Ilse Moore.

Also special thanks has to go to Sean Moore, my amazing husband Timothy Kriel, Alison Venter, Ryan Venter, Ettienne Klopper and Jess Hunter who assisted with everything else from lighting to makeup to making sure I don't drown (especially when i was tied up with ropes underwater). Without them it wouldn't have been possible!


6. How many songs have you released to date and name them?

  • Poison
  • She’s on Fire
  • Transcend

7. Give us one word that best describes your music



8. Which instruments do you play and enjoy the most?

I play the violin, piano and Ukulele. Violin is my 1st love and I am most proficient at it... but for performing while singing, the piano/keys. 


9. Choose one local or international artist to collaborate with?

Karen Zoid 


10. Any advice for new artists just starting out?

Commit 100%. Practice, practice, never stop learning, and never be afraid to ask for 



Watch the music video for TRANSCEND here: